The Brand

Designed in New York, the colorful, playful and bold footwear brand created by ShoeSMS has become a leading shoe brand for a new generation. Focusing on striking, uniquely sculpted heels, the brand has established a strong design aesthetic and is beginning to gain global recognition.

The story so far

The founder of the eponymous shoe brand has over 12 years of experience in shoemaking. As a child in the '80s, she spent hours decorating her mother's heels with costume jewelry, gold chains, pearls and velvet bow clips. Now, her designs bring joy to women around the world.

Originally from New York, where her work is artistic and eclectic, she still lives and works in London with her husband, daughter and dog Bingo, where she designs all of her collections.

Shoes with a difference

ShoeSMS, a trailblazer for a new generation of shoe designers, has built its brand foundation on colorful footwear and sculptural heels. Their striking, one-of-a-kind, mood-boosting designs add a touch of unapologetic modern glamour to your closet and are the go-to brand for women who dress from the feet up.